Bringing Firearms Dealers and Consumers Together Through Seamless Technology
Gun Made is proud to announce an exciting new integration with Celerant, a leader in retail software solutions for the firearms industry.
This partnership is a game-changer for FFL dealers, connecting their eCommerce stores with Gun Made’s extensive directory of firearms and accessories. Together, we’re making it easier than ever for consumers to find the firearms they need while driving new sales opportunities for dealers—both online and locally.
What This Means for Celerant FFL Dealers
With this integration, dealers using Celerant’s retail software can sync their inventory directly with Gun Made’s platform.
This allows for real-time updates of on-hand products to our extensive search engine, reaching Gun Made’s large and growing audience of firearm enthusiasts.
“Our platform provides access to more stores and inventory than any other competitor—but we do it at zero cost to the dealers,” said Brady Kirkpatrick, Founder of Gun Made. “Consumers can feel confident knowing they’re getting real-time inventory from 4,000 stores, not just a few hundred. Plus, they can see ratings and reviews right on our site, which is a level of transparency often missing in this space.”
Benefits for Dealers
- Free traffic from both Gun Made and manufacturers’ websites.
- Real-time inventory syncing, ensuring customers only see what’s in stock.
- Exposure to local customers through ZIP code-specific searches.
- Access to Gun Made’s custom alert features, which notify buyers about price drops, stock availability, and more.
- The ability to showcase promotions and coupons, increasing engagement with potential customers.
Michele Salerno, Chief Growth Officer at Celerant Technology, highlighted the win-win nature of this partnership:
“Celerant’s goal continues to be to empower FFL retailers to grow their customer base using the latest retail technology. This new integration makes it easy for dealers to get their merchandise in front of more potential customers. Our FFL dealers have nothing to lose because it is a free integration on both our and the Gun Made sides. They can sell more products –directly on their eCommerce site or within their local store- and all sent their way from Gun Made.”
Driving Sales Through Manufacturer Partnerships
Gun Made already integrates with leading manufacturers like IWI, Taurus, Rossi, Heritage, Kriss-USA, and Faxon Firearms. Through these partnerships, Gun Made lists live inventory on manufacturers’ websites and routes traffic to participating FFL dealers.
For Celerant dealers, this means direct exposure to potential buyers at a crucial point in the purchasing journey. When a consumer visits a manufacturer’s website, they can see which local or online dealers have the product they’re looking for—helping close sales faster and more effectively.
This kind of partnership strengthens the link between manufacturers, dealers, and consumers, while supporting both eCommerce and brick-and-mortar businesses.
How Gun Made Benefits Consumers
Our platform isn’t just dealer-friendly—it’s built with firearm enthusiasts in mind. Whether a user is searching for a specific model or just browsing, Gun Made offers tools and features that simplify the buying process:
- ZIP Code Search to find products in stock at nearby stores.
- Custom Alerts to get notified when items are back in stock or when prices drop.
- Reviews & Ratings for accessing trusted information about dealers and products.
- Comprehensive Directory to compare inventory from over 4,000 FFL dealers nationwide.
By combining these features with Celerant’s robust retail software, we’re creating an ecosystem where dealers grow their customer base while consumers find exactly what they need, when and where they need it.
Simple Setup for Dealers
Getting started is quick and easy. Dealers using Celerant’s software can contact their account representative to activate the integration at no cost. From there, your inventory will appear on Gun Made, giving your store free exposure to thousands of potential buyers.
Paving the Way for the Future
Gun Made is the first and only platform in the firearms industry that offers local gun stores free traffic from both manufacturer websites and our own directory.
By combining this capability with Celerant’s cutting-edge retail solutions, we’re setting a new standard for how firearms are bought and sold.
Whether you’re a dealer looking to expand your reach, a manufacturer aiming to drive more sales through your network, or a consumer searching for that perfect firearm, Gun Made and Celerant are here to make it happen.
For more information, visit Gun Made or Celerant Technology.
