Get Your Inventory in Front of Ready-to-Buy Shoppers. Free.

When someone searches a gun by name or ZIP and your shop has it in stock, you show up, and they come to you to buy it. No fees, no commission, and we never take a cut of your sale.

Contact us to get listed Free to list · No commission on your sales

The dealers buyers already find on Gun Made

GunBroker
Armslist
Cabela's
Guns America
GrabAGun
Scheels
Smoky Mountain Guns & Ammo
EuroOptic
AmmoReady
Battlehawk Armory
Sportsman's Outdoor Superstore
Not Just Guns
Fin Feather Fur
GunBroker
Armslist
Cabela's
Guns America
GrabAGun
Scheels
Smoky Mountain Guns & Ammo
EuroOptic
AmmoReady
Battlehawk Armory
Sportsman's Outdoor Superstore
Not Just Guns
Fin Feather Fur
Palmetto State Armory
Bass Pro
Sportsman's Warehouse
Academy Sports
MidwayUSA
DEGuns
Brownells
Gearfire
Celerant
Rural King
Vance Outdoors
Blackstone Shooting
Palmetto State Armory
Bass Pro
Sportsman's Warehouse
Academy Sports
MidwayUSA
DEGuns
Brownells
Gearfire
Celerant
Rural King
Vance Outdoors
Blackstone Shooting
The problem

Buyers are searching online. Most gun shops never show up.

Every day, people search online for the exact gun or ammo they want. They find the big retailers and the marketplaces, but not the local shop that has it in stock and would love the sale. Gun Made fixes that: our tech puts your store in front of buyers searching your area, so they find you, see what you carry, and come buy it from you.

A marketplace
  • Takes a commission on every sale
  • The buyer checks out in their cart
  • It's their customer, not yours
Gun Made

A search engine, not a marketplace.

  • Buyers check out on your site or in your store
  • We never take a cut of your sale
  • You keep the sale, the margin, and the customer
See it live

Here's exactly how buyers find you.

This is running on Gun Made right now. Your shop appears the same way.

gunmade.com/dealers/search

31 Dealers Nearby

No website? No problem. Shoppers nearby still find you on the map, with your hours, phone, services, and what's in stock.

Direct manufacturer partnerships

Buyers find you on the brand's own site, too.

We partner directly with the manufacturers, so the biggest brands put Gun Made's "Where to Buy" right on their product pages. When a shopper is looking at a gun you stock, they see that your shop has it nearby and come straight to you. You get in front of brand-ready buyers without paying for the click. Here's how your store shows up:

www.charterarmsmanufacturing.com/product-page/69920-pit-bull
Charter Arms Pit Bull 9mm

CHARTER ARMS

Pit Bull 9mm

Caliber9mm (rimless)
Capacity5 rounds
Barrel Length2.2" (ported)
Weight21 oz
Overall Length6.75"
FinishBlacknitride+
MSRP $518.76

Charter Arms' rimless 9mm revolver: a patented dual-coil extractor runs standard 9mm with no moon clips, holds 5 rounds, and wears a hard, scratch-resistant Blacknitride+ finish with a ported 2.2-inch barrel.

Where to Buy
47 results
Rural King
Rural King2.3 mi
4.6
In Stock
Buy Now
Blackstone Shooting
Blackstone Shooting4.1 mi
4.5
In Stock
Buy Now
Bass Pro
Bass Pro6.8 mi
4.6
In Stock
Buy Now
Vance Outdoors
Vance Outdoors8.2 mi
4.7
In Stock
Buy Now
Academy Sports
Academy Sports11.5 mi
4.4
In Stock
Buy Now
Powered by Gun Made View all 47 local results →

Have an online store? Your price also shows up right next to the big names.

25% more sales on the brands that support us
A big chunk of that is customers who'd never bought from us before. Manufacturers and dealers should be partners, not adversaries.
Nagel's Gun Shop Bill M. Nagel's Gun Shop
From a manufacturer partner
With IWI, we heard from multiple retailers who closed sales and met new customers just by being listed on Gun Made. It's been an excellent resource for supporting our dealer network.
IWI Keith Finch IWI
Pricing

Free to list. Free to stay. And we never take a cut.

Here's why it can be free: manufacturers like Taran Tactical pay to put a "Where to Buy" locator on their own sites. So your listing costs nothing: no listing fee, no monthly fee, and no commission on your sales.

$0 to list

No listing fee, no monthly fee.

0% commission

Unlike platforms that charge listing fees and take a commission on every sale.

"Where to Buy" traffic

A shopper clicks "Where to Buy" on a gun brand's site, sees your store and price, and clicks straight through to you.

What you control

Claim your store, then make it yours.

Get found by local buyers

Show up on the local map when shoppers search your area, with your hours, phone, ratings, and the services they filter by: FFL transfers, NFA/SOT, gunsmithing, range, Cerakote, and training. No website required.

Publish your FFL transfer fee

Post your transfer fee right on your store page so the right buyers reach out and price-only shoppers self-select before they ever call.

Post coupons that show instantly

Create promo codes and they appear on your public Gun Made store page the moment you save them. Scope them to one location or the whole chain.

One login for every location

Run all your stores from a single account: a shared profile plus per-location editing and a transfer fee you can override per store. Add new shops by claiming more FFLs.

Getting started

Claiming your store takes about 15 minutes.

Here's exactly what happens, and how we make sure only you can manage your store.

1

Find your shop by FFL number

Enter your 15-character FFL and we match it to your store in our index.

2

Confirm your location(s)

Pick the store you own. Running several? Claim them all from one account.

3

Upload your license

Attach your FFL so we can confirm you are the real licensee.

4

We verify ownership

We confirm against ATF records with a quick call to the number on file, usually about two business days.

Contact us to get listed

Already use a POS or e-commerce platform? We integrate with most of the major ones, so you can connect your inventory automatically and it refreshes about every 15 minutes. Not sure how to connect? We'll help you connect your inventory →

Frequently asked questions

Yes. Listing your store is free: no listing fee, no monthly fee, and no commission on your sales. Manufacturers pay to put a "Where to Buy" locator on their own sites, so your listing does not have to. Free listings stay free.
It depends on what you want to show. To list your individual products in Gun Made search and price comparison, you need a website or a connected POS that we can pull live inventory from. Even without one, your shop still appears on the local map as a place to buy in person or to handle FFL transfers, with your hours, phone, and the services you offer. So a website lets you show inventory, but you do not need one to get found by local buyers.
Your listing is built from public information, and when you claim it we verify you against ATF records with a quick call to the number on file, so only the licensee can manage the store. Being listed puts no compliance obligation on you. Gun Made is a search engine that points buyers to you, not a place where transactions happen.
When a shopper clicks "Where to Buy" on a gun brand's own site, they are brand-ready and looking for a place to buy that exact gun, not idle browsing. And because you publish your FFL transfer fee up front, transfer-only shoppers tend to self-select before they ever call.
Claim your store and you can correct your hours, logo, description, services, and transfer fee yourself. If a listing is wrong or duplicated and needs to be removed, contact our team and we will take care of it.
Most owners just claim by FFL number: find your shop, confirm your locations, upload your license, and we confirm ownership with a callback to the number on file at the ATF (usually about two business days). If you use a POS or e-commerce platform, you can likely connect your inventory automatically through one of our integration partners. No POS and no dev team? We will help get your inventory listed.See how to connect your inventory →

Your shop is probably already on Gun Made.

Search your own ZIP. Odds are you're already listed from public data. Claiming it lets you fix your hours, logo, transfer fee, and the services buyers see. Free to list, free to stay, and the sale is always yours.

Contact us to get listed

Are you a manufacturer? Visit manufacturer solutions

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