The Industry's Largest Gun & Ammo Search Engine.
Built to Support Your Store.

Yes, Gun Made is completely free for dealers. No listing fees, no monthly charges, and no commissions on sales. Gun Made is funded through banner advertising and manufacturer partnerships. Verified dealers can already claim their store, manage their profile, and post coupon codes for free. In the future, we will also offer optional premium features for dealers, including the ability to post deals, boost your listings in search results, and more. Free listings will always remain free.

Gun Made is the largest firearms search engine in the United States, indexing over 500 million product listings from more than 4,200 verified dealers. Unlike marketplace platforms, Gun Made sends buyers directly to your website or store. Buyers complete purchases on your site, not ours, and we never take a cut of your sales.

There are three ways to get started: connect through one of our certified integration partners, build a direct feed using the Gun Made API (supports JSON, XML, and CSV formats), or contact the Gun Made team to get help with setup. Most dealers are live within a week.

Brick-and-mortar gun stores can still list on Gun Made. When buyers search by ZIP code, your store appears on the local map with your address, hours, phone number, and which products you carry in stock. Many of the 4,200+ dealers on Gun Made are brick-and-mortar only with no online store.

Gun Made's local search feature lets buyers find in-stock firearms at nearby stores by entering their ZIP code. Your store appears on an interactive map alongside your inventory, ratings, and contact information. This gives local gun shops the same online visibility that large retailers have, completely free of charge.

Gun Made pulls dealer inventory feeds every 15 minutes, keeping your product listings in sync with actual stock levels throughout the day. When a product sells out at your store, it disappears from Gun Made search results quickly, so buyers always see accurate availability.

The minimum required data is product name, UPC, price, stock status, and store information. Providing additional data like images, descriptions, and categories improves listing performance and click-through rates. Gun Made accepts feeds in JSON, XML, or CSV format, and full API documentation covers all supported fields.

Dealers have full control over their listings on Gun Made. The dealer dashboard lets you manage product visibility, hide specific items, and control how your store appears in search results. You decide exactly what buyers see when they find your store.

Dealers with unsupported POS systems have two options: build a direct feed using the Gun Made API (which supports JSON, XML, and CSV formats), or contact Gun Made to get connected with a developer who can build a custom integration. Many POS providers are also actively building native Gun Made integrations.

Leading firearms manufacturers embed Gun Made's Product Locator widget on their websites. When a buyer visits a manufacturer's site and clicks 'Where to Buy,' they see your store, your price, and your rating. This sends high-intent, qualified buyer traffic directly to dealers at no cost.

The Gun Made dealer dashboard lets verified dealers manage a customizable store profile and post coupon codes that appear on their store page. Analytics and performance tracking (product views, clicks, and conversion data), deal posting, and feed health monitoring with alerts for missing data are currently in development.

Gun Made reaches millions of active firearms buyers every year through its search engine and manufacturer Product Locator network. The platform indexes over 500 million product listings from more than 4,200 verified dealers across all 50 states, making it the largest firearms-specific search engine in the United States.

FFL dealers without a website can absolutely list on Gun Made. Your store will appear in local ZIP code searches with your address, hours, phone number, and in-stock inventory. Gun Made effectively gives every FFL dealer an online presence for their inventory, even if they don't have their own e-commerce site.

Listing on Gun Made is one of the most effective ways for gun stores to increase online visibility at no cost. Gun Made's search engine places your inventory in front of millions of active buyers through local ZIP code search, nationwide price comparison results, and manufacturer Product Locator widgets. Over 4,200 dealers already use Gun Made to reach more customers.