Show Customers Who Has It in Stock. Right From Your Website.
Upgrade your product pages and dealer locator with live inventory from 4,000+ local shops, big box stores, and online retailers.
A customer lands on your website
They found the product they want. They're ready to buy.
So far, so good.
A customer lands on your website
They found the product they want.
They're ready to buy.
So far, so good.
They click "Where to Buy"
Pins on a map. No inventory. No prices. No idea who has it.
Your dealer locator is a 2005 solution to a 2026 problem.
They click "Where to Buy"
Pins on a map. No inventory.
No prices. No idea who has it.
Your dealer locator is a 2005 solution to a 2026 problem.
They leave
They're gone. Into Google, onto a competitor's site, or they just give up.
You'll never know what happened next.
They leave
They're gone. Into Google, onto a
competitor's site, or they just give up.
You'll never know what happened next.
Meanwhile
Every ad dollar, trade show, and influencer deal is sending traffic to a site that can't close the sale.
Meanwhile
Every ad dollar, trade show, and influencer deal
is sending traffic to a site that can't close the sale.
Here's What Your Product Page Should Look Like
Live inventory, pricing, and ratings from thousands of retailers. Local dealers, big box stores, and online. All on your site.
GLOCK
GLOCK 17 Gen6
Enhanced ergonomics with palm swell, thumb rest, and Gen6 grip texture. Optic-ready with flat-faced trigger and SAFE ACTION® System.
Where to Buy
47 results
And Here's Your Upgraded Dealer Locator
Fully customized to match your branding, colors, and website design. A live dealer locator that shows real inventory, ratings, and distance - so your customers find the closest dealer who actually has your product in stock. Here's a live example for Taran Tactical:
The Network
Already in the network
Built for the Firearms Industry
Local gun stores with live inventory
We show in-stock status from big box stores, local gun shops, online stores, and more. Nobody else does this.
Your ad spend actually works
Every dollar you spend driving traffic finally has a purchase path at the end.
Built by people in this industry
We understand 2-step distribution, MAP pricing, and how this market actually works.
A built-in audience ready to buy
Gun Made isn't just a tech widget. It's a media platform with an audience that's already shopping.
Strengthen dealer relationships
Show dealers you're actively sending customers their way. When they see the traffic, they're motivated to keep your products in stock.
Control which dealers show first
Prioritize your best partners. Choose which dealers to feature at the top and put your strongest relationships front and center.
"Gun Made's assistance in connecting gun stores, with live and local inventory, to their interested customers has been a fantastic way for manufacturers to directly support their networks. With IWI, we heard from multiple retailers who were able to complete sales and meet new customers by being listed on Gun Made. It has been an excellent resource."
Join 20 manufacturers already connecting their customers to dealers through Gun Made.
More Than a Widget
Gun Made reaches 1.5M+ firearms buyers every year through content, newsletters, social media, and YouTube. When you partner with us, your products get exposure across all of it.
Premium Feature
See Exactly What's Moving and Where
Your dashboard shows which products get searched, which dealers stock them, where demand is concentrated, and how many customers click through to buy.
Total Impressions
24,847
Total Clicks
3,291
ZIP Codes Reached
1,842
Data from the last 30 days
Product Impressions
See which SKUs get the most views and searches across the network.
Geographic Demand
Discover where your customers are looking by ZIP code.
Click-Through Tracking
Know how many visitors click through to buy at each dealer.
Plus: top products searched, inventory coverage by dealer, MAP compliance monitoring, and more.
Simple, Transparent Pricing
Start free and upgrade when you need advanced features.
Free
Add Buy Now links to your site that send customers to Gun Made
- Buy Now links to Gun Made search pages
- Live inventory from verified dealers
- Drive traffic to your retail partners
- MAP pricing enforcement
- Custom branding
- Analytics dashboard
- Dedicated widget embed
- Priority support
Premium
Keep customers on your website with embedded widgets
- Everything in Free
- Custom branding & colors
- Analytics dashboard
- MAP pricing enforcement
- Priority support
- Dedicated widget embed
- REST API for custom integrations
- Build your own "where to buy" experience
API Access
Build Custom Integrations with Our API
Access the same real-time dealer inventory data that powers our widgets, directly via REST API. Build custom "where to buy" pages, power mobile apps, or integrate live pricing into your existing CMS.
- Custom "where to buy" pages matching your brand
- Real-time pricing and availability on product pages
- Mobile app integration with dealer inventory
- CMS and e-commerce platform data feeds
API access included with Premium plans.
Book a DemoGET /api/manufacturer/product-locator ?apiKey=your-key &term=glock+17+gen+6 {"products": [ { "title": "Glock 17 Gen 6 9mm", "price": 745.00, "site": "basspro.com", "storeName": "Bass Pro Shops", "storeReviewScore": 4.6, "inStock": true, "inStore": true }, ... ], "lastSeenItem": "eyJzb3J0IjogWzU0OS45OV19" }
Frequently Asked Questions
Your Competitors Are Already Here
Over 20 manufacturers are already connecting their customers to 4,000+ dealers through Gun Made. Book a 30-minute demo and see how it works for your brand.
Are you a dealer? Visit our dealer solutions